On Friday, June 12, 2020, Vexceed Technologies Limited, a global digital engagement agency, executed the Royal Mask-Up Lagos CSR campaign
Let’s face it; having the right data is excellent for your brand. However, when not correctly utilized, it can equally harm your brand. And when not accurately understood, it can lead to confusion and mistakes.
So we start with the key performance indicators and work our way back. Also, knowing your audience and channels, targeting the right keyword mix, optimizing for conversions, accounting for customer satisfaction, and ultimately showing a positive return on investment. So without a doubt, data is great for your brand’s ROI. Let’s have a conversation about that. Let’s talk!
Collect data across all digital touchpoints and determine the real value of your data. It's crucial to evaluate collected data for relevancy and accuracy before spending enormous effort on analysis
We then audit the brand's data and its storage, collection, update, and analysis processes to gain a better understanding of data practices and obtain better insights.
Your brand's digital experience should connect people to what matters most to them across your website, e-commerce, social media, and all brand communications across all platforms.
Finally, we translate all gained insights into executable action items for the brand's success. Marketing strategy and communications are as a whole or in-part formulated from these actionable insights.