WEEKLY TECH AND BUSINESS NEWS ROUNDUP
We scour the internet to bring you the scoop on what’s hot and trending in tech and business weekly. Here
Menu
Conversion Rate Optimization
Did you know that reducing the number of form fields from 11 to 4 on your landing page can result in a 120% increase in conversions?
Capture More Sales.
According to Marketing Experiments, only about 22% of brands are satisfied with their conversion rate. And this is a result of a lack of appropriate conversion rate optimization. Isn't it time you capture all your sales and grow your revenue? Let's have a conversation about that.
Let’s Talk CRO
Our approach to ensuring your brand gets discovered via SEO revolves around four key strategic pillars of search engine optimization:
What is Conversion Rate Optimization?
Conversation Rate Optimization (CRO) is a process executed to increase the percentage of a brand's website visitors who convert to paying customers. Let's say your brand has a conversion rate of 2%. That means that 2% of people who visit your brand's website end up purchasing your product or service. Likewise, it can equally mean that 2% of people who visit your physical place of business end up making a purchase.
How Is Conversion Rate Calculated?
So let’s assume you have 1,000 people visit your brand’s website.
A 2% conversion rate means that 20 people ended up making a purchase.
A 2% conversion rate means that 20 people ended up making a purchase.
Total Sales / Total Site Visits X 100
20 sales / 1,000 site visits X 100 = 2%
Importance of Conversion Rate Optimization
Why is conversion rate optimization important? In practical terms, for example, if you’re a one-product brand with a N100,000.00 price point per item and you have a 2% conversion rate out of 1,000 visits to your brand offer, this means that you earn a sales revenue of N2,000,000.00 (i.e., 20 sales x N100,000.00 per sale).
However, what if you took steps to improve your conversion rate through CRO and achieved a 10% conversion rate instead of 2%. That translates to a N10,000,000.00, huge difference, right?
That is what conversion rate is all about, and if you’re not considering a conversion rate optimization strategy for your brand, you’re leaving money on the table.
Our Blog
Stay Up to Date
Read up on the latest strategies and tactics of how to use digital engagements to amplify your brand and grow your business.
Benefits Of Hiring A Digital Agency
Benefits of hiring a Digital Agency: If you’re not getting enough customers or are simply tired of the hustle and
How The Metaverse Can Benefit Your Business
How the metaverse can benefit your business: The metaverse will play an important role in business and marketing in the
